• Regional Marketing Manager

    Position ID
    Position Type
    Full Time
    Position Location(s)

    At MNP we pride ourselves on being different – it’s our entrepreneurial drive that sets us apart. It’s the same drive that’s helped us become Canada’s fastest growing national firm. We foster collaboration, value your ideas, promote based on talent, live balanced lifestyles and make time for FUN. We are one firm, one team, collaborating to support you wherever you want to take your career.


    Join the momentum. We are currently seeking a bilingual Regional Marketing Manager to join our growing Marketing team. MNP is a leading national accounting, tax and business consulting firm in Canada. Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service line, industry and specialty groups.



    Performance Expectations

    • The RMM is accountable for taking a highly collaborative approach to working with the senior regional marketing manager and the service and client group leaders within the region, to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness, positioning and create sales opportunities for our practitioners.
    • Work with and adhere to firm processes and best practices, including the use of consistent marketing and budget templates.
    • Obtain plan approval, develop and lead the implementation of all office, client group and service-specific marketing strategies, programs and activities for the region in order to support existing client retention, targeted pursuit plans and referral mapping
    • Develop creative campaign briefs and lead concept development phases
    • Measure, understand and report on the impact of marketing activities, including using the firm’s ‘Impact Reporting’ methodology (where applicable). Analyze the reporting information and make recommendations / adjustments to plans and programs where required.
    • Manage and monitor the region’s budgets, analyzing variances between planned and actual spend (recommending corrective actions as necessary)
    • Negotiate and manage strategic sponsorships of all sizes
    • Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives
    • Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures and tradeshow equipment
    • Understand vendor arrangements/structures and develop and maintain those relationships
    • Build strategic alliances and foster marketing relationships with key stakeholders in the external marketplace
    • Develop strong relationships with key stakeholders in region (e.g. RMP and regional niche / service line leaders and partners)
    • Build profile and relationships in regional marketplace, including with local influencers, media and community (e.g. through attendance at local events)
    • Contribute to the development of new ideas and approaches to improve work processes while effectively using MNP internal programs and systems
    • Conduct regional marketing intelligence activities such as understanding the competitive environment, MNP market share and brand positioning
    • Maintain awareness of changes to regional marketplace, study economic indicators in the region and identify current and future market trends
    • Provide overall direction for regional marketing team and set expectations for team
    • Develop, coach, and mentor team members towards professional and personal development
    • Ensure a high standard of performance by providing regular feedback to direct reports and conducting formal, written annual performance reviews
    • Promote regular attendance, balanced lifestyle and high standard of team wellness


    • Bilingual (English and French)
    • Completion of a post-secondary degree in Marketing
    • Minimum of five (5) years of experience in a marketing management capacity and a demonstrated understanding of the entire marketing process
    • Experience working in a professional services environment or marketing agency environment considered an asset
    • Understanding and experience working in the local marketplace is an asset
    • Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
    • Strong Project Management skills
    • Possess strong presentation and reporting skills
    • Possess business development skills and knowledge
    • Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
    • Experience with web, digital and social media platforms
    • A valid driver’s license is necessary as travel will be required

    Core Competencies and Personal Characteristics

    • Integrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
    • Energy – displays enthusiasm, optimism and passion while maintaining a high level of productivity and a balanced lifestyle
    • Diversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
    • Communication – effectively expresses ideas and conveys information in business writing, conversations and interactions with others that make an impact and persuade their intended audience(s)
    • Client Service Excellence – understands the importance of quality client service, proactively identifies client needs and creates strategies to proficiently serve clients
    • Business Development – looks for and seizes profitable business opportunities while focusing on the ability to gain increased presence in the community
    • Forward Thinking – anticipates the implications of situations, takes appropriate action as needed and prepares for possible contingencies
    • Agility with Change – initiates, sponsors and implements change by taking a facilitative catalyst role
    • People Management & Leadership – goal-driven leader who effectively manages self, others and teams to achieve goals
    • Coaching – takes responsibility for one’s own and team members’ performance by setting clear goals and tracking progress against those goals, promptly addresses performance issues, is highly organized and uses personal judgement and decision making
    • Strategic Thinking – analyzes the Firm’s competitive position by considering market and industry trends, existing and potential clients, and strengths and weaknesses of competitors


    MNP encourages a balanced lifestyle and offers benefits that suit the way our team members work and play! In addition to a competitive salary, our MyRewards@MNP package includes paid personal days, wellness program initiatives, health and dental benefits, a group pension plan with matching contribution, firm sponsored social events and professional development assistance.


    MNP proudly serves and responds to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a collaborative, cost-effective approach to doing business, with innovative strategies to help organizations succeed across the country and around the world.


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us

    Not ready to apply? Create a profile and connect with us for general consideration.